Joe Friday

Chef. Restauranteur. Entrepreneur.

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I am a professional chef, restauranteur and entrepreneur with 19 years of experience in top restaurants across Canada and USA, and unique experience working in Norway, Italy and Japan. I have significant experience in building, opening and managing front and back-of house operations for both quick-service and fine dining restaurants. Check out my ventures page to see what I’m currently working on!

I consult on everything from small menu creation, to large scale restaurant operations, including new restaurant builds and rebrands. I do small and large scale catering, run special pop-up events, and host private dinners.


About Me

I was born in North Carolina, raised in Okinawa, Japan, and trained in French Cuisine. I graduated top of my class in Restaurant Management from The Culinary Institute of America in New York. I started my culinary career at the age of 20, as one of 10 worldwide individuals invited to train at Walt Disney World's culinary program. I've staged around Europe, Asia, and the US, including staging with Thomas Keller at French Laundry, working as a Saucier Nobu in Honolulu, and working as the Executive Sous Chef at the Hilton Hawaiian Village.

I moved to Toronto, Canada almost 6 years ago to open Peter Oliver and Michael Bonacini's new venture, Luma at TIFF Bell Lightbox. I was part of the team that opened Bar Mozza (closed) and I became part owner and Executive Chef of ViaVai (closed).

I went on to bring my love for Hawaiian Cuisine to Toronto, and opened as part owner and chef, the popular quick-service poke restaurant Calii Love. I am founder of The Chef Collective, which is a chef driven organization committed to supporting local and worldwide chefs by providing them with a platform to showcase their talents through Chef Battles.

I have recently opened my own place Friday Roots at 876 Dundas West in Toronto Canada, which is a return to my North Carolina southern roots. The menu includes many of my treasured family recipes, and my burger, which was recently rated top 10 in Toronto bars by the popular Blogto.


"Chef Joe Friday may not be from Toronto, but he is certainly a Chef about town. A king of tasty pop-ups, his battle series and a brick-and-mortar spot… the guy keeps busy."



My Experience

Head Chef and OWner
FRiday Roots, Toronto, Canada
2019 – Present

Founder AND Head CHef
Grindz By Joe Friday, Toronto, Canada
2017 – Present

Founder and General Manager
The CHEF COLLECTIVE, Toronto, Canada
2016 – Present

Part Owner AND Head Chef
Calii Love, Toronto, Canada
2015 – 2017

Via Vai, Toronto, Canada
2014 – 2016

CANOE, Toronto, Canada
2011 – 2013

2010 – 2011

Hilton Hawaiian Village, HONOLULU, HAWAII, USA
2008 – 2010

2006 – 2008